Press Release: February Event

OVER 100 people attended an informative meeting of Digital Marketing in Mayo (DMiMayo) in Breaffy House Hotel, Castlebar, to hear developing trends in digital marketing. The not-for-profit organisation was founded in February 2015, to encourage businesses in the county to benefit from the use of digital marketing in their company.
One of the key speakers was Cloghans, Ballina native, Michael Crean, founder of, the online car parts experts. Mick started Mick’s Garage in 2003 with zero start-up capital and developed the business into a growing multi-million euro turnover company with over 60 employees. is an eComm tech company retailing car parts and accessories that exports to over 70 countries worldwide. MicksGarage is one of the UK and Ireland’s largest car parts and accessories online retailers. Mick said:
“We pride ourselves in being car part experts, with our customer service team collectively having over 100 years of experience in the automotive sector. “We cater for all types of motoring consumers, from DIY enthusiasts to families going on a road trip, whether you are preparing your car for a road test or polishing your new motor, our aim is to provide the motorist with the largest online range of automotive brands and products at the best prices. “We currently have over 5.6 million car parts and accessories listed on our site, from braking parts to car care, travel and leisure gear to service parts.”
In early 2013, Taoiseach Enda Kenny, officially opened their premises in ParkWest Business Park, Dublin, to accommodate their rapidly expanding stock and workforce. Mick outlined the pitfalls he encountered and how he overcame them in building up the company.
Galway based digital marketing trainer and consultant with In-Tuition, Robin Chedgey, was also a key speaker and he outlined the rapidly changing trends expected in the industry. Robin teaches courses in PPC, LinkedIn, social media strategy, e-commerce, and online business building and also provides consultancy services for SMEs. He is also a team member of Online Marketing in Galway (OMiG).
Other sparkers included Maeve McCormack, marketing manager Carraig Donn, Westport, who outlined the social media strategy adopted by the family-run, now nationwide organisation.
Yvonne Higgins-Murphy, proprietor Devour Bakery, Ballinrobe, told the audience how she developed her business from initially working from her home to now employing a workforce of 13.
The final speaker was Ineke Oates, who was alongside Jenny Brennan are from VOW Social – a social media helpline for businesses. She spoke the most up-to-date Facebook and Twitter trends and how you need to be social on these platforms and not just sell and outlined the many courses they run to assist businesses in the social media sector. She can be contacted on [email protected] or @littleladyapple on Twitter.
DMiMayo came about following a business meeting in February 2015 between Jenny Brennan, Virtual Office Worx and Sophia McHugh, They discussed different events they have attended around the country and the US and recognised the need for events closer to home in Mayo. They decided to work together and see if they could find a way to make it happen. John Horkan, director of eCommerce at Horkan’s Garden Centre Group, who compered the Breaffy House session, joined the founding committee as did Aine McManaman, lifestyle blogger, Social Onya.
All four co-founders had enjoyed and learnt valuable and insightful information from all the digital marketing events they had attended and these are passed on at the public sessions.

Article by Tom Gillespie

Thank you to our event sponsors: