Digital Marketing Clinic

As part of Mayo Ideas Week, we decided to hold a small event. After debating what we should do, we decided to showcase some of the experts we have available in Mayo. A number of people came forward and offered their expertise for Monday night where we held a one-to-one in ten different digital marketing categories.

Now, let’s meet the speakers!

Jenny Brennan (Facebook)


Jenny Brennan. CEO & Founder of Virtual Office Worx, a social media agency based in the west of Ireland. Jenny has spoken at many events and conferences both nationally and internationally. For businesses who are genuine about wanting to leverage social media properly, Jenny and her team apply all the up to date strategies. Jenny is passionate about social media, Facebook marketing in particular! She makes it her mission to show her clients how to connect with customers in a meaningful way and to use Facebook efficiently as the start of making profitable, online relationships.

Ineke (Facebook)


Ineke, has over 17 years of experience in print media. She is passionate about all aspects of social media but her particular favourites are Facebook and Twitter. Ineke joined the Virtual Office Worx team over a year ago & is currently working very closely with Jenny as their Social Media Manager. She strives to educate and enable business owners to use social media to put themselves in front of their idea clients.


Mark Newcombe (Google Adwords)


Mark Newcombe is a Digital Marketing Consultant and Google AdWords specialist. He is currently working with two Mayo-based start-up companies, TaxHug and CloudStrong, to maximise their advertising spend on the Google platform. If you would like to contact Mark you can email him: [email protected] or phone: 085 102 0563



Derek Reilly (LinkedIn)


Derek Reilly is an expert on the subject of LinkedIn. He has spoken internationally on the topic of how you can maximise it’s results. With over 200 recommendations as a trainer others tend to agree. Derek became a member of LinkedIn in 2007 and was within the first 10 million to sign up. Today with nearly 400 million members worldwide, you’re missing out if you are LinkedOut of LinkedIn. Derek is also an Amazon best selling author of the book “LinkedIn or LinkedOut – 107 Ways to grow your business through LinkedIn.


Áine Mc Manamon (Twitter & Blogging)

Aine Mc Manamon, Blogger at Social Onya, Co-founder DMiMayo

Áine Mc Manamon (some of you may know her as Social Onya) first started blogging as part of her role working at MediStori. She then set up her own blog SocialOnya and is currently Shortlisted for Blog Awards Ireland under ‘Best Blog Post’. She has been asked to do a number of guest blog posts for various businesses, including a post based on Twitter Tips for businesses, and is currently also writing some of the blogs for DMiMayo. She has attended a number of Twitter & Blogging workshops. She manages a number of twitter accounts including DMiMayo and all the accounts that she manages continue to grow every day.


Sophia McHugh (Web Development)


Co-Founder of Trafficattic which is now one of Irelands leading online shopping marketplaces which provides Irish Businesses with en eCommerce Platform to sell their products online. With over 12 years experience Sophia has in-depth knowledge of the the web design industry, from her career designing websites & working closely with development teams to carry out professional & effect websites for numerous clients.



Fergal O Connor (Content Marketing)

IrishTV, DMiMayo, signup

Fergal O’Connor, CEO & Founder, Happy Marketing & Media has over 20 years experience in all aspects of media, marketing and sales management. Fergal and his teams have helped hundreds of businesses to analyse their marketing communications, create effective campaign content and deliver a successfully managed plan within the clients set campaign and budgetary requirements. He leads a team of highly qualified and creative content creators and marketeers to deliver more awareness, engagement and sales to your business, organisation or charity. Content marketing, newspapers, radio, television, magazines, ambient, online and social, whatever your campaign requirements, Fergal and his dedicated team are ready to help.


John Horkan - Financial Director Harkens Group, Co-Founder DMiMayo

John Horkan (E-commerce)

Co-owner and Financial Director of Horkan’s Group, Horkan’s Garden & Lifestyle Centre’s and Petworld John has over 30 years experience in business. He is Chairman of Retail Excellence Ireland’s e-Commerce Committee and he has participated in the Google Incubation Program for Irish Retailers. John is a founder member of DMiMayo Digital Marketing in Mayo network group. He represented Ireland at the Global E-commerce Summit in Barcelona in 2013.


Vincent Fahy

Vincent Fahy (Video)

Vincent works as a Digital Media / Technology Manager and is a PhD researcher in Marine Policy. He is a Harvard graduate with over 15 years’ experience in the media and academic sectors including a director-level role at Harvard Business School. His specialties are educational technology, departmental management, digital video/media, contract negotiation and marine policy.


Mark Basquille

Mark Basquille (Branding)

Mark is a graduate from Waterford Institute of Technology, with a degree in Visual Communications, and 15 years industry experience in Publishing, Marketing and Business Development. He co-founded Pop Media as a B2B design consultancy.




Tony Fahey (Email Marketing)

Tony, who works as Marketing Executive at Horkans Group, has extensive experience in marketing across multi platforms. He has worked in marketing and information systems for over 20 years and has a passion for customer engagement. Among his areas of expertise are database marketing, e-shot, flyers, brochures, ad design, website development and management.



Paul Cawley (SEO)

Paul Cawley is a freelance digital marketing professional specialising in search engine optimisation, web analytics & digital strategy for the last nine years. He is part of the team behind Learn Inbound, aiming at building an education hub and community of inbound marketers in Ireland. You can normally find him chatting about digital marketing as @PaulPinnacle on Twitter.


Unfortunately there was only a limited number of tickets available for this event but as it was a success we may run another one again soon. We hope those who turned up on the night got great benefit from the clinic.

Make sure to sign up for future DMiMayo news and updates.

Congratulations to the team of Mayo Ideas Week who organised a very successful week.

The DMiMayo Team 🙂